25 May 2022 (New Orleans, Louisiana): Nola Hotel Group announces the conversion of the St. James to voco, St. James, an IHG hotel. James Hotel in New Orleans in Louisiana. The voco brand launched in the Americas region last year and continues to grow rapidly.
The voco St. James Hotel New Orleans, owned by BM Hotels and managed by NOLA Hotel Group, is located two blocks from the French Quarter in the landmark Banks Arcade. It is within walking distance of more than 200 restaurants, bars, and nightclubs, as well as antique stores, boutiques, and museums. The St. James opened in 1833 as a meeting place for local merchants to conduct business and support the neighborhood above Canal Street. In 1859, the building was renovated, and the original St. James hotel opened. With many unique floor plans, all rooms are inspired by the spirit of New Orleans. The biggest addition the voco, St. James added was the addition of a lobby café and bar, Café Flamant, in the lobby. Café Flamant offers speciality coffee and breakfast options in the morning and cocktails and small dishes in the evenings.
Jennifer Portera, Area Director of Sales and Marketing, NOLA Hotel Group, said: “The St. James Hotel is a historical landmark and an essential part of New Orleans history. At NOLA Hotel Group, our mission is to provide great experiences for each of our guests and ensure a positive impact on our neighborhood. When choosing a partner to work with, the voco brand stood out to us because it allows us to maintain the unique characteristics of the hotel while also bringing the New Orleans style of warm hospitality to our guests.”